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Volume 33 Number 2 August 2023 DOI:10.6226/NTUMR

Po-Han Chien • Ling-Chieh Kung
Optimal Advertorial Allocation and Contract Design of a Multichannel Networks
Company on Video Sharing Platforms
影片分享平臺中多頻道聯播網之最佳業配任務分配與合約設計

Chia-Hui Chen • Pei-Yi Liu • Sin-Pei Syu
Tax Avoidance and Financial Statement Readability: The Role of Industry
Specialization Auditor
避稅程度與財務報表可讀性：論產業專精會計師之角色

Jun-Yu Zhong • Yu-Cheng Hsieh • Peiyu Pai • Ting-Ling Lin
Service Innovation in the IT Service Industry: Social Influence and Relationship
Exchange Perspectives
資訊服務業服務創新研究：社會影響與關係交換的觀點

Wen-Chiung Chou • Hsiu-Ying Huang • Yi-Fang Chiang
How Entrepreneurial Marketing Facilitates Direct Sellers’ Entrepreneurial Process: A
Dynamic Adjustment Perspective
創業行銷如何促進直銷商創業歷程：動態調整觀點

Yu-Hsuan Chung • Ying-Ling Zeng
The Relationship between Corporate Political Donations and Government-Controlled
Banks’ Loan Rates: Evidence from Presidential Elections of Taiwan
公司政治獻金與公股銀行貸款合約利率：來自臺灣總統大選之證據

ISSN 1018-1601 Volume 33 Number 2 August 2023 College of Management, National Taiwan University
GPN 2007900048 Sponsored by Yin Xun-Ruo（尹珣若） Education Foundation