Page 130 - 臺大管理論叢第32卷第2期

Being Alone Deserves More Sympathy? Influences of Victim Number, Cause Acuteness and Individual
Differences in Self-Construal on Charitable Advertising Effectiveness

Author Biography
*Chun-Tuan Chang
Chun-Tuan Chang is a Distinguished Professor in the Department of Business Man-
agement at the National Sun Yat-sen University. She received her Ph.D. from the Universi-
ty of Edinburgh. Her research interests lie in consumer behavior, cause-related marketing,
social marketing, advertising effect, facial appearance effect, smartphone addiction, etc.
Her research has been published in Asian Journal of Social Psychology, Food Quality and
Preference, Computers in Human Behavior, International Journal of Mobile Communica-
tions, Journal of Business Ethics, Journal of Business Research, Journal of Advertising,
Journal of Advertising Research, Journal of Academy of Marketing Science, International
Journal of Advertising, Psychology & Marketing, and Social Science Computer Review.

Yi-Chia Chen
Yi-Chia Chen received her Master degree in Department of Business Management,
National Sun Yat-sen University. Her research interests lie in consumer behavior and
marketing management. She currently works for ChinaTrust Commercial Bank.

Chia-Han Chang
Chia-Han Chang received her Ph.D. candidate in Department of Business
Management, National Sun Yat-sen University. Her research interests lie in consumer
behavior and marketing management. She currently works for Thinking Electronic
Industrial Co., Ltd.

*E-mail: ctchang@faculty.nsysu.edu.tw
本文榮獲財團法人宋作楠先生紀念教育基金會一零八年度碩士論文獎，作者們感謝財團法人宋作
楠先生紀念教育基金會及匿名評審人之寶貴意見。

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