Page 1 - 臺大管理論叢第32卷第2期
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Volume 32 Number 2 August 2022 DOI:10.6226/NTUMR
Shu-Ling Chen • Hsin-Hua Hsiung • Chiu-Pin Chen
Heavy Work Investment and Job Burnout: The Moderating Role of Health Promotion
and Psychological Capital
重度工作投資與工作倦怠：健康促進與心理資本扮演之調節角色
Jing-Ming Shiu
The Smartphone Manufacturers’ New Product Development Performance in
the Generation Transition of Android Ecosystem: Exploiting Old Technologies to
Enhance the Effects of Exploring New Technologies
安卓生態系的世代轉移中智慧型手機廠商的新產品開發表現：深化舊技術更能有效探索新技術
Chun-Tuan Chang • Yi-Chia Chen • Chia-Han Chang
Being Alone Deserves More Sympathy? Influences of Victim Number, Cause
Acuteness and Individual Differences in Self-Construal on Charitable Advertising
Effectiveness
孤伶伶讓人憐？探討受害者數量、慈善議題種類與自我建構個人差異對慈善廣告效果之影響
Jyun-Ying Fu • Wen-Ching Sophia Chou • Chwo-Ming Joseph Yu • Kuo-Feng Huang
The More, the Merrier? The Bystander Effect on Crowdfunding Platforms
數大不一定美：旁觀者效應對群眾募資案表現之影響
Wan-Yin Cheng • Yuan Chang • Kun-Hsin Chen
Directors’ and Officers’ Liability Insurance and Corporate Social Responsibility
董監事責任險與企業社會責任
ISSN 1018-1601 Volume 32 Number 2 August 2022 College of Management, National Taiwan University
GPN 2007900048 Sponsored by Yin Xun-Ruo（尹珣若） Education Foundation
