Page 3 - 35-2
P. 3
VOL. 35 NO. 2 October 2025
目錄
1 The Bias Assimilation Effect and Attitude Polarization in AIoT Smart
Healthcare Word-of-Mouth Communication
Ya-Ching Lee • Chia-Hsin Liu
53 Message Life Cycle and Firm Crisis: A Case Study
Shuo-Min Li • Jen-Shyang Chen
85 Internal-External CSR Balance or Favoritism? Exploring the Impacts of
Perceived Internal and External Corporate Social Responsibility on Employee
Organizational Identification from the Attribution Perspective
Shu-Chen Chen • Chih-Jen Hu • Na-Ting Liu
129 The Effect of the Fair Value Reporting Model on Analyst Forecast Properties:
Evidence from Real Estate Firms
Chunlai Ye • Lin-Hui Yu
167 Call for Papers
176 Guidelines

