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VOL. 35  NO. 2  October 2025





                          目錄


            1         The Bias Assimilation Effect and Attitude Polarization in AIoT Smart
                      Healthcare Word-of-Mouth Communication
                                                                        Ya-Ching Lee • Chia-Hsin Liu


            53        Message Life Cycle and Firm Crisis: A Case Study
                                                                       Shuo-Min Li • Jen-Shyang Chen


            85        Internal-External CSR Balance or Favoritism? Exploring the Impacts of
                      Perceived Internal and External Corporate Social Responsibility on Employee
                      Organizational Identification from the Attribution Perspective
                                                              Shu-Chen Chen • Chih-Jen Hu • Na-Ting Liu


            129       The Effect of the Fair Value Reporting Model on Analyst Forecast Properties:
                      Evidence from Real Estate Firms
                                                                             Chunlai Ye • Lin-Hui Yu


            167       Call for Papers


            176       Guidelines
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