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Volume 35 Number 2 October 2025
https://doi.org/10.6226/NTUMR

Ya-Ching Lee • Chia-Hsin Liu
The Bias Assimilation Effect and Attitude Polarization in AIoT Smart Healthcare Word-
of-Mouth Communication
AIoT 智慧醫療口碑傳播中的偏見同化效應與態度極化

Shuo-Min Li • Jen-Shyang Chen
Message Life Cycle and Firm Crisis: A Case Study
從訊息生命週期觀點探討一則網路訊息引發企業危機事態：以Ａ公司為例

Shu-Chen Chen • Chih-Jen Hu • Na-Ting Liu
Internal-External CSR Balance or Favoritism? Exploring the Impacts of Perceived Internal
and External Corporate Social Responsibility on Employee Organizational Identification
from the Attribution Perspective
內外兼顧抑或厚此薄彼？從動機歸因角度探討知覺內、外部企業社會責任對員工組織認同的效應

Chunlai Ye • Lin-Hui Yu
The Effect of the Fair Value Reporting Model on Analyst Forecast Properties: Evidence
from Real Estate Firms
公允價值模型對分析師預測特性的影響：來自房地產公司的證據

ISSN 1018-1601 Volume 35 Number 2 October 2025 College of Management, National Taiwan University
GPN 2007900048 Sponsored by Yin Xun-Ruo（尹珣若） Education Foundation