臺大管理論叢 NTU Management Review VOL.29 NO.1

Exploring Dual Business Model Choice of Brand and OEM Businesses 94 Author Biography *Chung-Song Kuo Chung-Song Kuo received the Ph.D. degree in strategy and management from the Department of International Business, College of Management, National Taiwan University. He has accumulated over 30 years of experience in global business development and corporate branding. He is the co-founder and CEO of two listed companies in Taiwan, specializing in video processing and communication in the information industries. His research interests include the development and selection of business models. Ji-Ren Lee Ji-Ren Lee is a Professor of Strategy and Management of the Department of International Business, and the Director of Entrepreneurship Center of National Taiwan University. Professor Lee received his doctoral degree from the University of Illinois at Urbana-Champaign in the area of strategic management. His research interests focus on firm’s strategy based on specialization and dynamic configuration, strategic innovation, transformational growth, and entry strategy in emerging markets, among others. *E-mail: michael.kuo@avermedia.com We would like to thank the area editor and two anonymous reviewers of NTUMR for their insightful guidance and excellent suggestions. We would like to express our gratitude to Feng-Hsu Liu for his providing valuable comments during the early development stage of this manuscript. We also thank all participants of the 2016 Management Theory and Practice Conference held in Kyoto, Japan, where this manuscript received a best paper award. Finally, we are very much thankful for the excellent assistances provided by Joyce Huang and Joseph Breed during the revision processes.