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185
臺大管理論叢
2017/6
第
27
卷第
2
期
185-210
DOI:10.6226/NTUMR.2017.JAN.0113
考量買方風險接受態度的供應商選擇：結合效用
函數的簡單多屬性評比方法
Supplier Selection Considering Buyers’ Risk-Taking Behavior: A
SMART-Based Approach Incorporating Utility Function
摘 要
供應組合策略能夠有效減少供應鏈中斷所造成的影響，而評估與選擇供應商是產生供
應組合的一個重要步驟。目前文獻中有關供應商選擇的方法大多僅考量與供應商相關
的屬性，忽略了買方採購人員之風險接受態度與外部市場需求改變的影響。針對這項
議題，本文提出結合效用函數於簡單多屬性評選方法的整合架構，考量買方之風險接
受態度，並且探討不同需求情境下之供應商選擇決策。此方法之目的在於協助決策者
評估供應商，並且選擇可以帶給買方最大效用的供應商。本研究將此方法應用於一家
大型半導體封裝與測試公司在不同市場需求情境下的供應商選擇問題，結果顯示本研
究提出的方法能夠協助廠商在不同的風險接受態度與市場需求情境下，決定最適當的
供應商。
【關鍵字】
供應商選擇、多準則決策、效用理論
Abstract
Supply portfolio is one of the strategies that can mitigate the impacts of supply disruptions.
In making a supply portfolio, evaluating and selecting suppliers is a crucial step. Existing
methods of supplier selection focus mainly on the attributes of suppliers, while the human
effects of buyers and changes in external demand are seldom or never considered in the
literature. To address these issues, this paper proposes the incorporation of the utility
function in the simple multi-attribute rating technique to account for buyers’ risk-taking
behavior and investigate supplier selection decisions under different scenarios of market
demand. The proposed approach aims to help decision-makers evaluate their supplier options
and select the suppliers that will give the maximum utility. As a case study, the proposed
approach is applied to the supplier selection problem faced by a large semiconductor
assembly and testing company under different demand scenarios. The results show that our
approach is able to determine the most appropriate suppliers for the company for different
risk-taking behavior and under different demand scenarios.
【
Keywords
】
supplier selection, multi-criterion decision-making, utility theory
盧宗成
/
國立交通大學運輸與物流管理學系教授
Chung-Cheng Lu
, Professor, Department of Transportation & Logistics Management, National Chiao
Tung University
Phoeberry Kentt H. Ramos
/
國立臺北科技大學管理國際學生碩士專班碩士
Phoeberry Kentt H. Ramos
, Master, International Master of Business Administration, National Taipei
University of Technology
陳尚佑
/
國立臺北科技大學工商管理研究所博士
Shang-Yu Chen
, Ph.D., Graduate Institute of Industrial and Business Management, National Taipei
University of Technology
Received, 2014/1, Final revision received 2015/1