Tsaih, R. H., Lin, W. Y., and Huang, R. 2009. A Process-Wide Investigation on the Retailer Business Process. NTU Management Review, 19 (2): 109-140
Rua-Huan Tsaih, Professor, Department of Management Information Systems, National Chengchi University
Wan-Ying Lin, Associate Professor, Department of Accounting, National Chengchi University
Rebecca Huang, EMBA, Executive Master of Business Administration, National Chengchi University
Abstract
The study develops the Extended Process-Wide Information Organism (EPWIO) approach to explore a systematical way of displaying and analyzing the retailer business processes, which involves the flows of information, merchandises, and cash. The study also integrates with concepts of balanced scorecard and strategy map to develop process performance measures. Based on a solid application of the EPWIO approach to the business processes of a retailer in Taiwan, the study shows that the EPWIO approach can not only explore the opportunities for business process reengineering but also provide a management framework for assuring the continuous process improvement and the alignment of business processes with company's strategy.
Keywords
business process analysis retailer performance measure and management