200 Managing Multichannel Integration, Designing Perceived Affordances, and Developing Customer Relationship in the Online and Offline Retailing Items Factor Loading Cronbach’s Alpha CR AVE Offline Loyalty 0.92 0.92 0.74 1. I say positive things about this retailer’s offline channel to other people. 0.93 2. I will purchase from this retailer’s offline channel in the future. 0.89 3. I believe this is my favorite offline retailer to buy the same kind of product. 0.90 4. I visit this retailer’s offline channel more often. 0.71
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