臺大管理論叢第31卷第3期

197 NTU Management Review Vol. 31 No. 3 Dec. 2021 Wu, L. W. 2011. Beyond satisfaction: The relative importance of locational convenience, interpersonal relationships, and commitment across service types. Managing Service Quality, 21 (3): 240-263. Wu, Y. L., and Li, E. Y. 2018. Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective. Internet Research, 28 (1): 74-104. Xiao, B., and Benbasat, I. 2011. Product-related deception in e-commerce: A theoretical perspective. MIS Quarterly, 35 (1): 169-196. Yang, S., Liu, Y., and Wei, J. 2016. Social capital on mobile SNS addiction: A perspective from online and offline channel integrations. Internet Research, 26 (4): 9821000. Yang, Z., and Peterson, R. T. 2004. Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology & Marketing, 21 (10): 799-822. Yim, C. K., Chan, K. W., and Lam, S. S. 2012. Do customers and employees enjoy service participation? Synergistic effects of self-and other-efficacy. Journal of Marketing, 76 (6): 121-140. Yoon, D., Choi, S. M., and Sohn, D. 2008. Building customer relationships in an electronic age: The role of interactivity of E‐commerce web sites. Psychology & Marketing, 25 (7): 602-618. Zhang, H., Lu, Y., Gupta, S., and Zhao, L. 2014. What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information & Management, 51 (8): 1017-1030.

RkJQdWJsaXNoZXIy ODg3MDU=