臺大管理論叢第31卷第2期

22 A Dynamic Examination of Online Customer Gratitude and Trust References 李涵、施權峰與黃恆獎,2020,重建關係之路:電商平台中消費者寬恕之特性與 效果,臺大管理論叢,30 卷1 期:201-234。(Lee, Han, Shih, Chuan-Feng, and Huang, Heng-Chiang. 2020. The way to reconstructing relationship: The characteristics and effects of consumer forgiveness in e-commerce. NTU Management Review, 30 (1): 201-234.) 李敦仁與余民寧,2005,社經地位、手足數目、家庭教育資源與教育成就結構關 係模式之驗證:以 TEPS 資料庫資料為例,臺灣教育社會學研究,5 卷 2 期:1-47。(Lee, Duen-Ren, and Yu, Min-Ning. 2005. The verification of a structural equation model on SES, siblings, household education resources and educational achievement: Using the empirical data of the 2001 TEPS. Taiwan Journal of Sociology of Education, 5 (2): 1-47.) Algoe, S. B., Haidt, J., and Gable, S. L. 2008. Beyond reciprocity: Gratitude and relationships in everyday life. Emotion, 8 (3): 425-429. Anderson, J. C., and Gerbing, D. W. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103 (3): 411-423. Auh, S., Bell, S. J., McLeod, C. S., and Shih, E. 2007. Co-production and customer loyalty in financial services. Journal of Retailing, 83 (3): 359-370. Bart, Y., Shankar, V., Sultan, F., and Urban, G. L. 2005. Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69 (4): 133-152. Bartlett, M. Y., and DeSteno, D. 2006. Gratitude and prosocial behavior: Helping when it costs you. Psychological Science, 17 (4): 319-325. Chan, D. 1998. The conceptualization and analysis of change over time: An integrative approach incorporating longitudinal mean and covariance structures analysis (LMACS) and multiple indicator latent growth modeling (MLGM). Organizational Research Methods, 1 (4): 421-483. Chang, M. K., Cheung, W., and Tang, M. 2013. Building trust online: Interactions among trust building mechanisms. Information and Management, 50 (7): 439-445.

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