128 Query-Based Information, Self-Construals and Persuasion Author Biography *Hsuan-Hsuan Ku Hsuan-Hsuan Ku is a Professor of Department of International Business, Soochow University, Taiwan. She holds a Ph.D. in marketing from National Taiwan University. Her research interests include consumer behavior and marketing communication. She has published in The Service Industries Journal, Industrial Marketing Management, Psychology & Marketing, European Journal of Marketing, Journal of Advertising, Marketing Letters, Journal of Consumer Behaviour, Journal of Marketing Management, Managing Service Quality, Journal of Service Theory and Practice, Marketing Intelligence & Planning, and NTU Management Review among others. *E-mail: hsuan@scu.edu.tw
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