臺大管理論叢 NTU Management Review VOL.30 NO.3

220 Call for Papers With the rise of Asia-Pacific markets in the global economy over the past decades as well as the emergence of multinationals in the Asia-Pacific, the 2021 Management Concept and Application Conference: Asian Business Management under Macroeconomic Uncertainty will focus on management-related issues from Asia-Pacific perspectives, aiming to facilitate discussions on concepts and practices in various research fields such as accounting, finance, organizational behavior, human resources management, marketing, information management, e-commerce, production and operations management, and corporate strategy. We welcome original research papers that can bring insights to and shed light on management theories and practices. We also encourage qualitative, analytical, and empirical studies that depict and interpret up-to-date management practices. Major topics of interest include, but are not limited to the following: ‧ Auditing Practices and Quality in Asia-Pacific ‧ B2B Marketing in Asia-Pacific ‧ Consumer Behavior and the Pandemic ‧ Corporate Finance in Asia-Pacific ‧ Corporate Governance in Asia-Pacific ‧ Corporate Social Responsibility ‧ Creating and Capturing Value Through Strategies and Innovations ‧ Design Innovation and Information Systems ‧ Digital Platform, Social Media, Big Data and Marketing Analytics ‧ Emerging Topics in Operations Management (OM) ‧ Exchange Platform in the New Era ‧ Financial Reporting Quality and Practices in Asia-Pacific ‧ Human Resources Management in Asia-Pacific ‧ Information Systems and Operations Management (OM) ‧ Investment in Asia-Pacific ‧ Management Accounting and Controls of Companies in Asia-Pacific ‧ Managing Risks in Value Networks ‧ Marketing Innovations and New Product Development ‧ New Concepts and Theories of Organizational Behavior relating to Asia-Pacific Markets ‧ New Services and Brand Marketing Trends in Asia-Pacific ‧ Service Operations in Asia-Pacific