臺大管理論叢 NTU Management Review VOL.30 NO.1

161 NTU Management Review Vol. 30 No. 1 Apr. 2020 Author Biography *Chun-Tuan Chang Dr. Chun-Tuan Chang is a distinguished professor and Head of Department in the Department of Business Management at National Sun Yat-sen University. She has over 122 academic publications (over 52 refereed journal articles and 70 conference presentations). She has received numerous prestigious research awards and recognitions including the Top 100 Research-Active Scholars in Asia during 2011~2016) by Asia Marketing Journal in 2017 and The Outstanding Young Scholar in National Sun Yat-sen University. She chaired/co-chaired and served on numerous PhD dissertation and master thesis committees. Her works are multi-disciplinary and papers have been published in journals such as Annals of Tourism Research, Journal of Academy of Marketing Science, International Journal of Mobile Communications, Journal of Business Ethics, Psychology & Marketing, Journal of Advertising, International Journal of Advertising, Journal of Advertising Research, Asian Journal of Social Psychology, Computers in Human Behavior, and Behaviour and Information Technology. Hsin-Yi Wang Ms. Hsin-Yi Wang received her bachelor degree in Fine Arts from Shin-Chien University and master degree in Business Administration (MBA) from National Sun Yat- sen University. She is a product manager at HeySong Corporation, Taiwan. Her research interests focus on consumer behavior and advertising effectiveness. *E-Mail :ctchang@faculty.nsysu.edu.tw