臺大管理論叢 NTU Management Review VOL.30 NO.1

Is a Bigger Picture Better? The Impact of Product-Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness 158 References Aaker, J. L. 1997. Dimensions of brand personality. Journal of Marketing Research , 34 (3): 347-356. Aaker, J., Fournier, S., and Brasel, S. A. 2004. When good brands do bad. Journal of Consumer Research , 31 (1): 1-16. Aggarwal, P. 2004. The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research , 31 (1): 87-101. Aggarwal, P., and McGill, A. L. 2012. When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism. Journal of Consumer Research , 39 (2): 307-323. Alter, A. L., and Oppenheimer, D. M. 2009. Uniting the tribes of fluency to form a metacognitive nation. Personality and Social Psychology Review , 13 (3): 219- 235. Aydinoğlu, N., and Cian, L. 2014. Show me the product, show me the model: Effect of picture type on attitudes toward advertising. Journal of Consumer Psychology , 24 (4): 506-519. Bruner, J. S., and Goodman, C. C. 1947. Value and need as organizing factors in perception. The Journal of Abnormal and Social Psychology , 42 (1): 33-44. Campbell, M. C., Keller, K. L., Mick, D. G., and Hoyer, W. D. 2003. Brand familiarity and advertising repetition effects. Journal of Consumer Research , 30 (2): 292- 304. Chae, B., and Hoegg, J. 2013. The future looks “right”: Effects of the horizontal location of advertising images on product attitude. Journal of Consumer Research , 40 (2): 223-238. Chae, B., Li, and Zhu, R. 2013. Judging product effectiveness from perceived spatial proximity. Journal of Consumer Research , 4 (2): 317-335. Chang, Chun-Tuan, and Yen, Ching-Ting. 2013. Missing ingredients in metaphor advertising: The right formula of metaphor type, product type, and need for cognition. Journal of Advertising , 42 (1): 80-94. Dubois, D., Rucker, D. D., and Galinsky, A. D. 2012. Super size me: Product size as a signal of status. Journal of Consumer Research , 38 (6): 1047-1062. Fiske, S. T. 2004. Social Beings: A Core Motives Approach to Social Psychology . New York, NY: Wiley. Fournier, S. 1998. Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research , 24 (4): 343-373.