臺大管理論叢 NTU Management Review VOL.29 NO.1

69 NTU Management Review Vol. 29 No. 1 Apr. 2019 Item Document Camera Video Conferencing Device (VC) PC-TV Tuner (Tuner) 1999-2000 PC-TV Tuner (Tuner) 2001-2008 PC-TV Tuner (Tuner) 2009 PC-TV Tuner (2010-Present) Network Video Recorder (NVR) Product Novelty First to create portable document camera, with 81 patents. ++ Created compatible device with lower cost and fewer features maximum 10 site conferencing. + First to create brand-new tuner application, with 197 patents. ++ Continued to improve product features and verification. ++ Focused on production quality rather than innovation. + Maintain product features for mature PC retail market.+ Customized firmware design for linking with different vendors’ IP cameras. + Channel Bonding First to provide lifetime warranty program. ++ Provides simple solution suitable for SMBs but insufficient for large companies. + First to add smart TV and VCR functions into PCs and signal PC-TV leadership. ++ Signaled leadership in PC-TV industry. ++ Provided design specially requested for laptops with 80% market share. ++ Move focus from branded retail to preinstalled market, to non-PC applications. + Lock in clients with special design capabilities. ++ Marketing Execution Joined around 150 shows annually to educate teachers. ++ Large companies not interested even though price is 1/2 of market price. + Promoted tuner as a standard home PC peripheral in retail markets. ++ Exported to high TV tax areas with zero tax. Promoted in over 70 countries. ++ Less retail marketing power compared to PC makers. + Minimum marketing activities for seeking new PC and non-PC opportunities. + Hard to promote pure NVRs without bundling IP-camera to provide solution to clients. + Note: A score of “+” means regular and “++” means significant for AV-Firm. 5 or 6 “+” means high innovation potential or strong segment-making capabilities. 3 or 4 “+” means low potential or weak capabilities.