臺大管理論叢 NTU Management Review VOL.29 NO.1

Exploring Dual Business Model Choice of Brand and OEM Businesses 68 Table 3 Status of Constructs of Different Product Decisions Item Document Camera Video Conferencing Device (VC) PC-TV Tuner (Tuner) 1999-2000 PC-TV Tuner (Tuner) 2001-2008 PC-TV Tuner (Tuner) 2009 PC-TV Tuner (2010-Present) Network Video Recorder (NVR) Innovation Potential High Low High Low High Low High Dominant Design AV-Firm is a leader. ++ 2 major players set most key features + AV-Firm was a leader. ++ AV-Firm was a leader. ++ AV-Firm was a leader. ++ AV-Firm is a leader. ++ Many players but none dominant. ++ Technology Standard No standard technology that must be followed. ++ Follows standard audio and video communication protocols. + Needed to comply with US, European, French analog TV systems. + Microsoft defined tuner software interface. + PC makers promoted laptops with zero-defect tuners world- wide. ++ As mobile replaced laptop application, IP-TV and digital TV became popular. + Each vendor has own system protocol with no set standard. ++ Entry Barriers Low for existing players in conservative K-12 market and high for new players. ++ 80% concentration rate occupied by these 2 players. + High entry barrier because PC players adjust analog signal for each system. ++ IC vendors integrated video window and signal bus into chips. + Tested tuner signal reception worldwide to ensure correct parameters. ++ IC vendors integrate all major functions, creating low entry barriers. + New firmware in NVRs for them to work with different vendors’ IP cameras. ++ Segment- making Capabilities Strong Weak Strong Strong Weak Weak Weak