臺大管理論叢 NTU Management Review VOL.29 NO.1

Exploring Dual Business Model Choice of Brand and OEM Businesses 66 Document Camera (Doccam) Video Conferencing Device (VC) PC-TV Tuner (Tuner) PC-TV Tuner (Tuner) PC-TV Tuner (Tuner) PC-TV Tuner (Tuner) Network Video Recorder (NVR) Brand versus OEM Revenue 83:17 brand-reliant 62:38 brand-dependent 80:20 brand-reliant 62:38 brand-dependent 42:58 OEM- dependent 22:78 OEM-reliant 42:58 OEM-dependent Conflict Status: Complemen- tarity or Substitution Complementarity: Almost no conflict even though Alpha targets the same K-12 market. Complementarity: Almost no conflict as Beta targets big companies while AV-Firm targets SMBs. Complementarity: No conflict though they target retail market. AV-Firm did not address Japanese retail market. Complementarity: No conflict though they targeted retail market. AV-Firm did not address Japanese retail market. Substitution: Conflict as users bought fewer tuner modules and more lap- tops from same retail market. Substitution: Conflict as users bought fewer tuner modules and more laptops from same retail market. Complementarity: Almost no conflict as Gamma targets reseller and AV-Firm targets system integrators.