臺大管理論叢第31卷第3期

188 Managing Multichannel Integration, Designing Perceived Affordances, and Developing Customer Relationship in the Online and Offline Retailing References Anderson, E. W., and Sullivan, M. W. 1993. The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12 (2): 125-143. Anderson, J. C., and Gerbing, D. W. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103 (3): 411-423. Babin, B. J., Lee, Y. K., Kim, E. J., and Griffin, M. 2005. Modeling consumer satisfaction and word-of-mouth: Restaurant patronage in Korea. Journal of Services Marketing, 19 (3): 133-139. Badrinarayanan, V., Becerra, E. P., Kim, C. H., and Madhavaram, S. 2012. Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea. Journal of the Academy of Marketing Science, 40 (4): 539-557. Balasubramanian, S., Raghunathan, R., and Mahajan, V. 2005. Consumers in a multichannel environment: Product utility, process utility, and channel choice. Journal of Interactive Marketing, 19 (2): 12-30. Banerjee, M. 2014. Misalignment and its influence on integration quality in multichannel services. Journal of Service Research, 17 (4): 460-474. Barrutia, J. M., and Gilsanz, A. 2013. Electronic service quality and value: Do consumer knowledge-related resources matter?. Journal of Service Research, 16 (2): 231246. Barry, B., and Shawn, T. 2004. A guide to developing and managing a well-integrated multi-channel retail strategy. International Journal of Retail & Distribution Management, 32 (3): 147-156. Beck, N., and Rygl, D. 2015. Categorization of multiple channel retailing in multi-, cross-, and omni‐channel retailing for retailers and retailing. Journal of Retailing and Consumer Services, 27: 170-178. Bellenger, D. N., Steinberg, E., and Stanton, W. W. 1976. Congruence of store image and self image: As it relates to store loyalty. Journal of Retailing, 52 (1): 17-32. Bernon, M., Cullen, J., and Gorst, J. 2016. Online retail returns management. Journal of Physical Distribution & Logistics Management, 46 (6-7): 584-605. Bloemer, J., and de Ruyter, K. 1998. On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketing, 32 (5-6): 499513.

RkJQdWJsaXNoZXIy ODg3MDU=