27 NTU Management Review Vol. 31 No. 2 Aug. 2021 Author Biography Min-Hsin Huang Min-Hsin Huang is a Professor of Marketing in the Department of Business Management at National Sun Yat-sen University. He received his Ph.D. from The Ohio State University. His research interests lie in retailing and services marketing. He has published in scholarly journals such as Journal of Business Research, Journal of Services Marketing, Journal of Service Management, International Journal of Service Industry Management, The Service Industries Journal, Journal of Revenue and Pricing Management, and Applied Economics. *Li-Ting Shih Li-Ting Shih is a Ph.D. student in the Department of Business Management at National Sun Yat-sen University. *E-mail: lily70663@gmail.com
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