臺大管理論叢第31卷第1期

Contents 目錄 VOL. 31 NO. 1 April 2021 1 ▲ The Moderating Effect of Review Involvement on the Relationship between Low-Cost Carriers Service Quality and Customer Satisfaction Jia-Jen Ni • Yi-Hsuan Li • Tom M. Y. Lin 35 ▲ Motivations behind Property Developers’ Price Cut: “Profit-Sharing” vs. “Sales” Shang-Hua Lee • Chin-Oh Chang 71 ▲ Executive Stock Options, Corporate Cash Holdings and M&A Decisions Yu-Lin Huang • Yenn-Ru Chen • Bai-Sian Chen 117 ▲ Valuation and Risk Management of Weather Derivatives: The Application of CME Rainfall Index Binary Contracts Shih-Kuei Lin • Ming-Che Chuang • Dong-Jie Fang 155 ▲ Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation Zhao-Hong Cheng • Chun-Tuan Chang • Li-Chieh Lai 189 ▲ Call for Papers & Guidelines

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