臺大管理論叢第31卷第1期

26 The Moderating Effect of Review Involvement on the Relationship between Low-Cost Carriers Service Quality and Customer Satisfaction LCCs will or will not offer and thus lower the impact of service quality on customer satisfaction. Thirdly, we extract contents of passenger messages through word analysis and find three aspects which customers highly value but TripAdvisor does not list for reviewing. They are “safety”, “flight punctuality”, and “airline image”.

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