187 NTU Management Review Vol. 31 No. 1 Apr. 2021 Author Biography Zhao-Hong Cheng Zhao-Hong Cheng is an Associate Professor in the Department of International Business at the National Kaohsiung University of Science and Technology. He received his PhD from the National Sun Yat-sen University. His research interests include services marketing, relationship marketing, smartphone addiction, and statistical and research methods. His research has been published in Journal of Services Marketing, Journal of Business Ethics, Journal of Service Management, Review of Managerial Science, Asian Journal of Social Psychology, The Service Industries Journal, Computers in Human Behavior, Social Science Computer Review, Food Quality and Preference, International Journal of Mobile Communications, and Behaviour & Information Technology. *Chun-Tuan Chang Chun-Tuan Chang is a Distinguished Professor in the Department of Business Management at the National Sun Yat-sen University. She received his PhD from the University of Edinburgh. Her research interests lie in consumer behavior, cause-related marketing, social marketing, advertising effect, facial appearance effect, smartphone addiction, etc. Her research has been published in Asian Journal of Social Psychology, Food Quality and Preference, Computers in Human Behavior, International Journal of Mobile Communications, Journal of Business Ethics, Journal of Business Research, Journal of Advertising, Journal of Advertising Research, Journal of Acamedy of Marketing Science, International Journal of Advertising, Psychology & Marketing, and Social Science Computer Review. Li-Chieh Lai Li-Chieh Lai is a Marketing Specialist in the Brand Marketing Department at Gettingpoints Biotechnology Inc. *E-mail: ctchang@faculty.nsysu.edu.tw 本文榮獲財團法人宋作楠先生紀念教育基金會一零六年度碩士論文獎，作者們感謝財團法人宋作楠 先生紀念教育基金會及匿名評審人之寶貴意見。
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