臺大管理論叢 NTU Management Review VOL.30 NO.3

Effects of Users on Technology Adaptation: Multi-Case Studies from Morphogenetic Approach 110 Author Biography *Shin-Horng Chen Shin-Horng Chen is an Associate Professor at the Department of Marketing and Logistics Management of the Southern Taiwan University of Science and Technology. He received the B.S. degree in MIS from National Yunlin University of Science and Technology, the M.S. degree in MIS from National Chi-Nan University, and the Ph.D. degree in MIS from the National Chengchi University in Taiwan. His research interests include digital marketing, information technology adoption and innovation, intelligent logistics, and information services planning. He has published in Journal of Global Information Management (JGIM), Journal of Biomedical Informatics (JBI), International Journal of Mobile Communications (IJMC), Journal of Information Management, Organization and Management, and Sun Yat-Sen Management Review. *E-mail: shchen@stust.edu.tw Research support from the Ministry of Science and Technology of Taiwan (Contract no.: NSC 100-2410-H-228-001-MY2) is gratefully acknowledged.