臺大管理論叢 NTU Management Review VOL.29 NO.3

diffusing strategies—is established. The authors also suggest that online businesses consider adopting the attracting-addicting-diffusing-supporting strategy to develop the lock-in model for value creation. Lastly, online business should repeatedly use this strategic action during the development of the lock-in effect. In regard to the four organizational behavior and human resources (OB & HR) articles, the one by Chuang, Lee, Chen, and Yen probes how employees' characteristics influence their creative performance by examining the employees' characteristics in East Asia. Initially, this research includes analysis on international management journals and empirical research that concern creativity in Taiwan and other East Asian countries from the past 15 years (2000-2015). It discusses the similarities and differences between Eastern and Western research findings. The authors discover that though a rich set of East Asian studies used Western theories and research constructs, indigenous studies in East Asian countries have emerged in recent years. Moreover, most East Asian research findings were consistent with the Western ones, showing that the results were mostly culture-general, while a few studies revealed inconsistent findings. At last, in the "Future Prospects" section, several suggestions are provided for future research based on cultural perspectives from East Asia. Another OB & HR article by Lee, Wu, and Lin looks into the issues of industrial conflict in the development of Taiwanese industries and economics. In order to expand the limited existing sources that only include the single viewpoints of the employers organization structure or the labor action, this study uses an interactive perspective with the support of structuration theory as the analytic framework to explore the comprehensive dispute process and main explanations to industrial conflicts. Ultimately, this study aims to disclose the forming process of industrial conflict and relevant influential factors, and thus determining that whether the "industrial conflict" was the unavoidable fate for the organizations or it could have been an engineered consequence by interrelated actors. The third article in the field of OB & HR is by Khalid and Sekiguchi, who aim to use the theory of optimism and pessimism and propose that women’s personality traits are related to their glass ceiling beliefs and subjective career success. The authors propose a model in which glass ceiling beliefs—in the forms of denial, resilience, acceptance, and