臺大管理論叢 NTU Management Review VOL.29 NO.3

Contents 目錄 VOL. 29 NO. 3 December 2019 1 ► Effects of Advertising Media and Consumers’ Information Structure on Manufacturers’ Equilibrium Pricing and Advertising Strategies Chyi-Mei Chen ‧ Shan-Yu Chou ‧ Shih-Tsung Huang ‧ Huei-Wen Zeng 39 ► Research on Employee Creativity in Taiwan and East Asian Countries: Findings and Implications Aichia Chuang ‧ Chun-Yang Lee ‧ Yu-Syuan Chen ‧ Kuo-Ching Yen 83 ► Are Industrial Conflicts Inevitable or Fortuitous?—A Process Research on Industrial Conflicts in Taiwanese Enterprises from the Perspective of Structuration Theory I-Hui Lee ‧ Chien-Ming Wu ‧ Shang-Ping Lin 125 ► Does Efficient Social-Network Structure Benefit the Performance of Business Groups and Core Firms? The Underlying Mediation Mechanism for Small World Network Structure and Internationalization in Cross-Level Business Group Network Ying-Yu Chen 167 ► Online Business Strategy in Creating Lock-In Effect Tzu-Hsin Liu ‧ Shih-Chang Hung ‧ Yung-Chang Hsiao 193 ► The Mediating Effect of Glass Ceiling Beliefs in the Relationship between Women’s Personality Traits and Their Subjective Career Success Saddam Khalid ‧ Tomoki Sekiguchi 221 ► Happy Ever After? Explain the Relationship between Subjective Well-Being and Work Performance in the Affective and Cognitive Perspectives Yin-Mei Huang ‧ Yun-Ting Tsai 255 ► Call for Papers & Guidelines